How to Optimize Your “Other” Social Media Profiles

In what ways do you invest in your business? Printed marketing collateral, your website, face-to-face networking groups, Chambers of Commerce, Mixers and Expos, Trade Shoes, and some of you are still using the phone book effectively. Often, however, business owners neglect their social media profiles. They’re not giving their online profiles the investment they need. […]

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Video Camera, video marketing

5 Guidelines to Video Optimization

From my article in the Press Enterprise… Branding our business using video is a marketing avenue that many of us overlook. Why? Fear is generally in the forefront of reasons why we don’t do things. We think it’s too expensive, we don’t have the equipment, we don’t know how, we don’t have the time, or […]


Poll: The Long and The Short of Sales Pages 2

Irritating or Helpful? We’ve all seen them – terribly long sales pages, landing pages, squeeze pages…whatever you want to call them. They’ve got so much content, repetitive content I might add, which causes the reader to keep scrolling, scrolling, and scrolling thinking that just possibly there might not be an end to the page. The […]

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fast loading website

5 Tools to Measure Website Response Times

How fast is your website running? It’s important to know if your website is turning people off because it might be taking too long for it to load. There’s not much worse than waiting for a slow web page to load when you’re running a search and need the information quickly. But how do you […]


Think Like A Negotiator

Eldonna Fernandez, President and CEO of Dynamic Vision International, Inc, was the speaker at the Corona Women’s Business Center last Thursday over at the Corona City Hall. Her topic, based on her book. “Think Like a Negotiator, How to Create Win-Win Results by Understanding the Pitfalls to Avoid”, was all about exactly that….How to think like […]

Think Like A Negotiator, Eldonna Fernandez