16 Sep

Promoting Your Business with Promotional Products

travel tumbler

Promotional Products Work

travel tumblerI would like to open your eyes to the world of promotional items.  This is a $ 19.4 +  billion dollar industry for combined distributors like me.  I bet some of you are surprised at that total.  Personally, I am not.  Promotional products work on so many levels, and have a much better ROI than any other method of advertising.

Every company, large or small, should have an advertising budget.  I know some businesses get caught up in the ego, and think that having a radio or TV ad is the way to go.  Don’t get me wrong, those venues work for some people, but I will try to explain why that route does not work for everyone and why.

Radio or TV Ads Don’t Work for Everyone

Average cost of a primetime TV ad – just under $ 110,000 per 30 seconds.  Cable TV ads are quite a bit less, just around $ 13,000 on average.  Average cost for a radio ad in the major Los Angeles area is around $ 1085.00 for 30 seconds.

The big boys and girls can handle $ 110,000 per pop, but most everyone else can’t.  Even more, all of the big boys and girls still have plenty of budget left for promotional items, and they use them.  You have to ask yourself, if the big guns have money to advertise on TV and radio, why do they use promotional products as well?  Simple answers is;  because they work.

Consumers More Likely to Buy

When consumers were asked how likely they were to do business with an advertiser they hadn’t previously done business with after receiving an item, over one-third (36%) said they were more likely to do business with them in the future.

According to the Incomm Center for Trade Show Research and Sales Training, event attendees are 52 percent more likely to stop by your exhibit if you have appealing promotional items to give them. The secret to getting your money’s worth out of promotional items is to give people something that they will want to use once they get home.

With this concept in mind, here are the top five promotional giveaways for the United States market:

5. Logo T-shirts
4. Outerwear
3. Caps
2. Writing Instruments
1. Bags

More Benefits…

Another great benefit of promotional items is; people keep them longer than the 30 seconds you get on TV or radio.  If you give them something useful, they will see your name many times a day, building brand recognition.  People love free stuff, if you brand it with your company name, they will remember you, and have a greater chance of doing business with you.

Have you tried promotional products before? What were your results? Share your experiences in the comment box below.

Contact me for a consultation

Mary Slater, Positive PrintingMary Slater is the owner of Positive Printing Services, a WBENC certified organization. She has a solid background in Printing, and started her own business back in 2002, focusing on promotional products.

Mary Slater, Positive Printing Services
Office: 951 582-0120
Fax: 951 582-0130
Email: service@positive-print.com
www.positive-print.com

09 Sep

Be Amazing! Cool Tools for Photos and Videos

Cool Tools Confession:

Hi, my name is Eydie and I’m an online photo manipulation addict.

I love finding new, and fun ways to manipulate my images, create memes, and even have fun with videos. For some years now, I’ve been using Photoshop to create memes, photo manipulation, cool toolsdesign headers, cook up blog post images, and social media covers. With the development of some crazy fun online software, I’m excited that I can design what I need in a fraction of the time. The things I create are soliciting statements like, “Eydie, you’re amazing!”, and “You are so talened”.  Now without further ado, I’ll be sharing with you four fun, easy to use, cool tools so you too can be called amazing!

Canva: Where oh where do I begin? With Canva you can design almost anything! Things like perfectly sized images for Twitter posts (tweets) Facebook status updates, and Pinterest pins. Presentations, Facebook and Google + covers, blog post images, flyers, Kindle covers,  documents, cards, photo collage, business cards, and so much more.  Best part — It’s FREE! Images, layouts…all free. There are upgrades you can purchase if you need more than what the free version has to offer. www.canva.com

FunPhotoBox: This tool it totally awesome! Actually, I’m not even sure how to describe this tool. While you’re connecting with people on Facebook, have you ever seen a friend post of picture of themselves on a billboard, or inside a laptop?  Using FunPhotoBox’s “photofunia” tool, all you do is choose from one of their delightful background images, upload your image and click their “Go” button. They do all the rest. Before you know it, your picture is on a billboard sign, movie film strip, or magazine cover. www.FunPhotoBox.com

Fotor: Fotor takes photo editing to another level. From filters like you see on Instagram, to photo collages to social media covers, Fotor does it all. You can resize, crop, rotate, straighten, and adjust lighting, saturation, sharpness, tone, and color. There are too many filters to count, and also includes frames, stickers and text options. www.fotor.com

PowToon: Here’s a video tool for you to create those fun new animated cartoon videos with floating hands writing across the screen and objects flying in from nowhere. Use your own images and clip art or use theirs. Add sound and you’ve got yourself a fun and amazing marketing video for your business.

Do you see why I’m so excited? Until recently, you had to hire a professional to create fabulous online marketing pieces. Now I’ve given YOU the tools to do them yourself.  Of course, if you really don’t want to do them yourself – give me a holler, and I’ll be more than happy to work with you. www.powtoon.com

Do you have any cool tools to share with us? Leave links to your favorite cool tools in the comment box below. No more than one link at a time please – otherwise your comment will go into the spam folder.

Sign up for my weekly e-newsletter to get even MORE cool tools. 

Eydie :)

02 Sep

Now Everyone can access the Twitter Analytics Dashboard

Mere mortal Tweeps can use Twitter Analytics

Twitter AnalyticsUp until July (2014) the Twitter Analytics dashboard was only open to advertisers and verified users. In true social media fashion – things changed. Last month, Twitter deemed the rest of the Twitter world worthy of having access to the analytics dashboard.

Here’s what you can learn from the Twitter Analytics dashboard:

  • See how many impressions (users seeing your tweet) each of your tweets has received.
  • How many favorites your tweets have received (you can see this in your Twitter notifications – but this keeps everything in one, easy to read, place.
  • The number of retweets and replies on a certain tweet (again, you can see this in your notifications).
  • How many times users engaged with a tweet and what that engagement was.

To make things simpler for you, Twitter has also provided us a Tweet Activity Dashboard (Help) so that we can learn how to get the most out of your analytics experience.

Oh, and just for the record, your account must be:

  • Account primarily tweets in English, French, Japanese, or Spanish
  • Account is at least 14 days old
  • Account does not violate policy
  • Account is not deleted, restricted, protected, or suspended

https://analytics.twitter.com

26 Aug

A Flashier Pinterest

pinterestWhether or not you are a pinner – you’re going to want to know about this new update on the highly popular, eye candy filled social site. Pinterset is getting flashy.

According to Website Magazine, Pinterest unvelied a flashier follow button to help brands grow their audience. The new button appears in a small dialog box and includes a preview of the brand’s latest pins. From the dialog box, consumers can follow without leaving the websites they are browsing. Pinterest notes that brands can add the button to their sites by copying and pasting a couple of lines of code to their Web page. Brands already using the original follow button aren’t required to do anything to get the new version. wsm.co/maypromopins

Also new on Pinterest – In mid-May, they began rolling out its first paid test of Promoted Pins with a select group of brands, including Old Navy, Target, and ABC Family. Fast forward a month and the pinboard social network already expanded its ad offering with the launh of a “do-it-yourself” Promoted Pins ad format which enables businesses to promote their pins on a cost-per-click basis. The DIY ad offering is still being tested; however, brands interested in trying the ad format can sign up for priority access.

Are you using Pinterest for business? If not, do these new features peak some interest in trying it out?

Eydie :)

This content was originally found on Website Magazine

19 Aug

5 Steps for Successful Chocolate Chip Email Marketing

This week I have a special guest blogger. He is Mark Mikelat is the owner of  Building Aspirations. Mark is an online marketing expert, speaker, consultant, and author, has extensive experience in marketing and sales strategy.  I met Mark some years ago when I was an Authorized Local Expert with Constant Contact. Mark is still an ALE with them – and when I asked him to be a guest blogger, he happily agreed. In his article, Mark turned a simple chocolate chip cookie into an email marketing strategy.

Let’s take a look at how we can learn from that yummy and soulful delight….

You need chocolate chip email marketing.

5 Steps for Successful Chocolate Chip Email Marketing Chocolate chip cookies are powerfully magical. They are more than just lumps of sugar, batter, and chocolate chips.  They illicit emotion, love and connectedness. Do you remember when your scrapped knees became magically pain-free when mom’s triage was performed with a glass of milk and a chocolate chip cookie?  Your email marketing should have the same power as that of a chocolate chip cookie.

Connect with Your Market

Your market wants to connect with you.  They want a chocolate chip cookie experience. They want something fun, and pleasurable. Shouting ‘Buy my stuff’ at them does nothing to build rapport.  Speak to how they can benefit. Speak to how your products can make their problems go away.  People want to know that you care about them, and that you can provide them a cookie to make everything better.  Provide them messages that are sweet and full of goodness.  Provide them a chocolate chip cookie experience.

Provide Them Just One Cookie

Now, one might suspect that if one cookie were good, ten would be ten times better. But, alas, this is not the case. While economists refer to this as the law of negative returns, most simply refer to this as gluttony, and it provides no benefit, except perhaps to the person who sells stomach ache medicine.  So, provide your email reader very few offers, or in the best case, just one offer. Providing somebody dozens of offers will result in a headache, just as too many cookies will result in a stomach ache.

Provide them the Cookie They Like

We all have our cookie preferences.  Perhaps you like a lot of chocolate chips, or dark chocolate.  Maybe you like your cookies crunchy.  Others might like a cookie warm from the oven.  We all have different tastes, and providing the right cookie to the right person will result in a better experience.  In email marketing this is targeting and segmentation. Men and women might have different tastes and preferences in regards to your products.  If that is the case, your content must focus on their tastes and preferences.  In other words, customize the tasty cookie to their tastes, not yours.

Wrap Your Cookies Simply

Imagine that you were excited to receive a cookie and it was packaged.  You tackle the package with the vigor of a hungry lion. You claw and claw at the packaging and it will simply not open. It seems to be made of some type of impenetrable material.  Eventually, you give up trying to open the package, even though you desperately want the cookie.  This is analogous to a confusing email marketing message.  You must make it easy for your clients and customers.  Tell them to click. Tell them to call. Make it very obvious what the phone number is.  Anything that represents any type of barrier or obstacle is a threat to your success.  And a confusing email campaign can be just as perplexing and discouraging as an iron-clad cookie package.

Embrace the Cookie-ness

And, most importantly embrace the cookie-ness. Focus on the cookie experience.  Remember, what it really is.  It is more than a snack, or a desert, it represents much, much more.  Just like a song from your childhood can bring back a flood of pleasant memories, the first bite of a chocolate chip cookie can trigger an equally powerful feeling. Your email messages need to tap into this cookie-ness. Do not market your products. Market the cookie-ness of your products. Focus on how it will make your subscriber feel. Your message can be clever, warm, light-heart, joy-filled, and your readers want this.  They want the cookie-ness.

Finally

When you write your email marketing messages, think about chocolate chip cookies. Think about the connection to the joys of childhood. Think about your mom or gramma and the love she poured into these concoctions of delight.  Your email marketing can achieve the same result.  The technical requirements of an email are not keys to success, but rather the warm, soft, tasty gooiness.  To really be successful in your email marketing, practice Chocolate Chip Email Marketing.

What can you do to add some warm, soft, tasty gooiness to YOUR email marketing messages? Leave your ideas and comments below.

Mark Mikelat
Building Aspirations
Mark Mikelat, Email Marketing, Building Aspirations