Promotional Products Work
I would like to open your eyes to the world of promotional items. This is a $ 19.4 + billion dollar industry for combined distributors like me. I bet some of you are surprised at that total. Personally, I am not. Promotional products work on so many levels, and have a much better ROI than any other method of advertising.
Every company, large or small, should have an advertising budget. I know some businesses get caught up in the ego, and think that having a radio or TV ad is the way to go. Don’t get me wrong, those venues work for some people, but I will try to explain why that route does not work for everyone and why.
Radio or TV Ads Don’t Work for Everyone
Average cost of a primetime TV ad – just under $ 110,000 per 30 seconds. Cable TV ads are quite a bit less, just around $ 13,000 on average. Average cost for a radio ad in the major Los Angeles area is around $ 1085.00 for 30 seconds.
The big boys and girls can handle $ 110,000 per pop, but most everyone else can’t. Even more, all of the big boys and girls still have plenty of budget left for promotional items, and they use them. You have to ask yourself, if the big guns have money to advertise on TV and radio, why do they use promotional products as well? Simple answers is; because they work.
Consumers More Likely to Buy
When consumers were asked how likely they were to do business with an advertiser they hadn’t previously done business with after receiving an item, over one-third (36%) said they were more likely to do business with them in the future.
According to the Incomm Center for Trade Show Research and Sales Training, event attendees are 52 percent more likely to stop by your exhibit if you have appealing promotional items to give them. The secret to getting your money’s worth out of promotional items is to give people something that they will want to use once they get home.
With this concept in mind, here are the top five promotional giveaways for the United States market:
Another great benefit of promotional items is; people keep them longer than the 30 seconds you get on TV or radio. If you give them something useful, they will see your name many times a day, building brand recognition. People love free stuff, if you brand it with your company name, they will remember you, and have a greater chance of doing business with you.
Have you tried promotional products before? What were your results? Share your experiences in the comment box below.
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Mary Slater is the owner of Positive Printing Services, a WBENC certified organization. She has a solid background in Printing, and started her own business back in 2002, focusing on promotional products.