Yes, you heard me right!
I won a Mini iPad on Twitter! The really cool part of it was that I didn’t realize that I was in a contest. Allow me to explain.
As I was tweeting all kinds of words of wisdom on Twitter one Tuesday afternoon, I came across a tweet from @brianmoran (go ahead, follow him). He posted this tweet: From what I’ve seen over the years, women rock at multi-tasking; men not so much. #HiscoxChat I replied: But should we? Multi-tasking doesn’t allow for dedicated focus on a project. Does the project suffer from multi-tasking? #HiscoxChat Brian’s response was: I agree. Some projects require a dedicated focus especially when there is significant downside risk. #HiscoxChat See how the conversation flowed in the image below. My one mistake was not adding #HiscoxChat in my second reply.
Do you notice one thing all three tweets have in common? YES – the hashtag: #HiscoxChat! @HiscoxSmallBiz (follow them too) was hosting a “TweetChat” that day. I got pulled into the conversation by replying and using the hashtag. Matter of fact, I had also replied to another tweet that was made during the chat. The next thing I knew, I received a Twitter notification that I was the second place winner. And now, the winners of our “Biggest Business Risk Ever Taken.” Congrats @Senoraherrera, @TerraMediaMark (that’s me) & @Carlos Nunez, Jr.! #Hiscoxchat (If you go to Twitter and enter #Hiscoxchat in the search bar, you’ll see the chat thread. Or go to TweetChat.com, type in #hiscoxchat, and see the conversation there).
Hashtags are a way to find out what’s trending, find information you’re looking for, for finding people who share the same interests as you, and for finding your target market. Let’s say you’ve written a science fiction book and you’re looking for a publisher. Search for #sciencefiction and you’ll get a host of tweets that mention science fiction. With some weeding, you might just find your publisher. Play around with different hashtags until you find what you need.
After finding out I was a winner, I sent @HiscoxSmallBiz a DM (Direct Message, the same as Facebook’s private message) and asked them what I did to win. Two things happened, I participated more than once in the chat, and they felt that my insight showed that I’ve definitely taken risks in my business. Did it pay for me to be on Twitter and participate? Darn-tooten it did. Not only did I win an iPad Mini, but my Twitter name was plastered all over Twitter. Hiscox mentioned me, Brian Moran mentioned me, and other participants mentioned me. I got a number of new followers as well. Yup, it paid off. Plus, it paid for Hiscox Small Business as well. Hiscox is a business-centric insurance company. They ran a contest (see their contest page: bit.ly/1mRJL1J) which pulled in many Twitter users from all over the country. The conversation threads produced lots of great information, insight, tips and tools for business owners to use. Every tweet contained their hashtag and Twitter name. After I found out that I won, don’t you think I posted my good fortune all over Twitter, Facebook, and LinkedIn…using their hashtag and Twitter name? Oh YES I did!! Now I’ve spread their name throughout my online community…allowing them to reach an even larger audience.
Soon, their media manager emailed me asking for not just my mailing address, but she requested a blog post from me where I would share my biggest business risk. Of course, once that post is published, I’ll share that online as well. I’ve been driving traffic to their website for days…and I can see a few more times when I’ll be mentioning them in the near future. There’s sure to be a selfie shot with my new iPad!
Can YOU Do This Too?
What can you do to increase your online visibility and credibility? Can you run a contest and host a tweet chat on Twitter? Brian Moran was their “Entrepreneur in Residence”, and he hosted the chat. Could you find that credible business expert to help you host and run your tweet chat? I’ve provided you with the link to read a recap of the Hiscox chat. http://bit.ly/1h3g0x0
When reading the recap, note that there was no selling of insurance. They never sold their products or services. Their focus was on business owners and educating them. It wasn’t about THEM – it was about US. That’s what we need to concentrate on when marketing online. Sure, they were driving traffic to their website, but that’s okay. We need to do our best to help the consumers and educate them. The rest will fall into place.
What have you done lately to 1) Increase your online visibility? 2) Increase your expertise status? 3) Educate your customers rather than sell to them? Share your experiences, ideas, strategies in the comment box below.