Have you made a decision, but haven’t acted upon it yet? Some time ago one of my Facebook Friends posted this question on his wall: 5 frogs are sitting on a log. 4 decide to jump off. How many are left? Take a guess at the answer. Yup, you guessed it… Answer: 5. Why? Because deciding [...]
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Who are you on Google or Bing? Are you portraying the fun, high-energy, productive side of your business on Google? Are you letting everyone know about your great customer service, and outstanding products/services? How are you portraying yourself online? Are you posting inappropriate photos of you hoisting beers at the local bar? Are you critizing [...]
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Cool Tools For You Wouldn’t you love to simplify your online experience? Sure you would! As you might imagine, I spend a lot of time online and over the years I’ve collected a sweet list of Cool Tools. Now it’s time that I share them with you. Oh, and the best part – all the [...]
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What does a garage sale teach us about running a business? Recently I offered the readers of my column, Ask Eydie, in the Press Enterprise an opportunity to be a guest blogger. Nicole Burkholder, 365ish Days of Pinterest, took me up on my offer. Her blog post, 10 Tips for a Successful Garage Sale, presents a clear [...]
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Got too much to do online? You’re already crunched for time, and now you have to add Facebook, Twitter, LinkedIn and other social media sites into your busy day. I have to admit, sometimes I just don’t have the time to spend shooting out status updates and tweets to people who may, or may not, [...]
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Marketing Emails: Which ones do YOU open? We all get too many pieces of marketing email – don’t you agree? Every day I go through my inbox and make decisions as to which marketing emails I’m going to open and read. Do you do the same? How do you decide which email you’re going to [...]
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Q. What should we be cognizant of when we start an email marketing campaign? Joel M. A. Over the past few years, many have seen email marketing as ‘old school’. The younger generation is all about getting their information via text messages, instant messaging, and Facebook messaging. They seem not to have a need for [...]
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Speaking as a Marketing Tool Have you ever thought about using speaking as a way to build your business? According to Arvee Robinsion, Master Speaker- Trainer, “Once you know how to speak in public, people will turn to you as the expert”. If you want to be a mover and a shaker, and stand out as [...]
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Do you use Tumblr? I’ve got an account, but to tell you the truth I’ve never really spent quality time inside Tumblr to find out if it’s a serious, not to mention – professional, blogging tool. One of my questions was whether or not we should be using a solid blogging platform like WordPress and [...]
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Mom & Pops can use social media like the big guys All the big retail companies are using social media to drive consumers into their stores in order to increase sales and ROI, so why can’t small mom and pop retailers do the same. They can! Social media puts the smaller retail businesses on the [...]
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