So You Want to be a LinkedIn Rockstar?
Not nearly as popular as Facebook, Linkedin was launched nine months prior to the social media giant in May of 2003. Currently, LinkedIn boasts 313 million members. Although not near as many users as Facebook, LinkedIn reaches out to an entirely different target market – mainly, business professionals. And of their 313 million members, most of them are still not sure how to use LinkedIn effectively.
Are you one of them? Are you using LinkedIn to its fullest potential?
I’m going to tell you about 3 LinkedIn tools that will help you reach that rockstar status on this power-house social network. They are:
- Publishing Platform
- Showcase Pages
Let’s take a closer look…
Consider this as similar to a blog post. This is where you can feature your articles, and build your authority as the expert in your field. Share your articles with your LinkedIn network. Find this feature in the Share / Status Update box. Look for the pencil icon, click it and you’ll be brought to a page where you can write, format, and publish your articles.
Groups have been around from the beginning (well, at least as long as I’ve been using LinkedIn). Members join groups where everyone have the same interests. They share content, information, ask questions, make professional contacts, and even post and look for jobs. In groups you have the opportunity to share your expertise by building relationships with colleagues and potential customers; and by participating in discussions. You can further your expertise by creating your own group which focuses on your niche.
This little known feature extends upon your Company Page. Showcase Pages were introduced in November 2013, and they enable brands to showcase a particular product, service, or campaing within a business. With Showcase Pages you can target your specific audience more effectively. Find this feature in the Edit section of your profile. Click the blue Edit button and select “Create Showcase Page”. You can create up to 10 of these specialty pages.
LinkedIn may not be as popular as Facebook, or even Twitter, but it wasn’t meant to be popular — it was meant to be an effective business networking tool for business owners.
Do you think these tools can help you rock LinkedIn? I challenge you to chose at least one new tool. Look at what’s happening in your LinkedIn account right now – then monitor what happens over the course of 30 days. Bookmark this post, and after 30 days, come back here to share your findings in the comment box below. What has changed? Were you able to reach out to new connections and build a relationship with them?
Tell me all about it…