26 Jan

3 Reasons Why You Should Blog to Tell a Story

Tell a story and change a life

Blogging, tell a story

From birth, or even while in the womb, we’ve been listening to [and loving] stories.  Our mothers, fathers, grandparents and other significant people in our lives have lovingly been reading books, and telling stories and tales to help us build our creative minds, learn about the world we live in, evoke emotion, and become well-rounded individuals. Yes, tell a story and change a life.

Storytelling isn’t just for children’s books or grandparents reliving their good old days, “walking every day to school in the snow – uphill, both ways”. Storytelling has a very important place in the blog posts you regularly share.

Let’s take a quick look at 3 reasons why you should blog to tell a story:

  1. Changes Behavior: Often, people are looking for ways to change a certain behavior or habit that they feel isn’t beneficial to them anymore. They want to lose weight, stop smoking, become more confident, control their anger, increase their online visibility and a host of other situations. When you tell a story about your own journey you offer the reader authenticity because you’ve traveled down that road. Or maybe you’re sharing a story about how you helped a client overcome an obstacle in their life or business…the reader is now able to see his own challenge. They can relate and they feel that you understand their pain.
  2. Moves us Emotionally: That’s a powerful thing to do. Anytime you can stir up the emotions inside of someone – good or bad – you’re going to get noticed. Whether you own a controversial political blog or a blog for parents who have lost a child, through your storytelling, you have the power to move people into responding, taking a stand, and make decisions.
  3. Persuades Readers to Take Action: When you’re able to change someone’s behavior and move them emotionally with your words, you drive them to take action.  Did you write about how you overcame depression? Are you sharing how you went from living paycheck-to-paycheck – to making a 6-figure income? If your story is powerful enough, and readers can relate to you,  you can get people to take action.

Tell a story on your blog

You didn’t know that blogging your stories has the power to change lives, did you? Tell a story, tell many stories, on your blog and see what happens. Tell a story – change a life.  Whose life can you change today with your stories? Share your thoughts and questions with me in the comment box below. I love hearing from you.

Start today!

Eydie :)

We at Terra Media Marketing Group understand the importance of blogging. So, we’ve made it easy for you.

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21 Jan

10 Types of Blog Content

How can I change up the way I present my blog content?
10 types of blog content

That’s one of the many blog questions business owners ask me on a regular basis. Because you’re the expert in your field, you should have tons of article ideas all wrapped up in your head… it’s just a matter of releasing your knowledge and pouring out the words into a blog post.

The problem is, however, how do you present all that information?  Traditional text blog posts are always standard – and the most common way to share your content. But what about mixing it up a little bit?  Giving your readers a variety of mediums to experience keeps them entertained…and coming back.

Let’s take a look at 10 different types of blog content:

  1. Infographics: These are so popular right now.  An infographic is a visual image, such as a chart or diagram, used to represent information or data.
  2. Podcast:  Around for quite some time, a podcast is a digital audio file that  is available on the Internet for downloading.  For the most part, podcasts are available as a series to which people can subscribe.
  3. Memes:  A meme is a humorous image, video, piece of text,  or quote that is shared and spread rapidly through and by Facebook, Twitter, Instagram, and Pinterest users.
  4. Videos: A video is a wonderful way for you to create a more intimate connection with your target market. In a video, viewers can get a better idea of your personality, and whether or not they’d like to work with you. If you don’t like to be in a video – try screencasting. Screencast-O-Matic  See below for the video version of this post.
  5. How-To: Mainly set up as text, but also found as videos, How-to posts are THEE most often read blog posts. People are always looking to learn something, and when your blog post title says, “5 Ways to….” – BOOM – You’ve got their attention.
  6. Lists: Lists are a great way to share a large number of resources with your readers. A great tool called List.ly helps you to easily create a list post.  Here’s one I did in 2013.
  7. Interviews: Interview clients, contractors, vendors, clients/customers, colleagues, and even your competition.
  8. Product Reviews: Depending on the type of blog you have, you could review products, services, books – anything that needs reviewing.
  9. Case Studies: This is a great one for coaches and consultants. Tell stories about how you helped your clients solve a problem. NOTE: be aware of your client’s privacy.
  10. Research and Data: There’s a ton of people out there who love hardcore evidence and data. Research and data fair quite well in an infographic.

I’m hoping I’ve given you a few new ideas as to how you can present your content in your blog. What other kinds of content can you add to your blog to make it more interesting? Share your thoughts and questions in the comment box below.

Eydie :) PS: for some odd reason, the video cover says that it’s a private video – but it’s not. Just click the video and you’ll be brought to Vimeo where you can view the video. Sometimes technology gets the best of us. LOL

Blog Content from Eydie Stumpf on Vimeo.

http://vimeo.com/117129524

We at Terra Media Marketing Group understand the importance of blogging. So, we’ve made it easy for you.

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20 Jan

What Makes Your Blog Unique?

We’re all unique…
What makes your blog unique

Yes, we’re all unique. All different in so many ways. Shouldn’t your blog be unique as well? Shouldn’t your blog show everyone who YOU are?

Create your uniqueness

  • What’s your writing voice? We’re not all best selling authors or gifted wordsmiths. But we do own our own voice.  My writing voice is similar to my speaking voice. I write the way I speak…and I try to have my personality show through. I have a casual tone…like I’m writing to a friend. The only thing I leave out when I write are the “ummms” and “hmmms” I use when speaking. LOL
  • What’s your writing style? My writing style is also simple. I don’t use many fluffy adjectives or adverbs to embellish my thoughts. Metaphors are not my thing – so I don’t use them either. Often, I use stories to make a point, or use myself as an example.
  • What’s your perspective or view? We all have opinions on current events, products, TV shows, movies, raising kids, which are better – M & M plain or peanuts,  etc. People want to hear your views and perspective on issues. They may not agree with your opinion, but that’s what makes your blog interesting – and unique.
  • What do you add to the conversation? Do you give advice? Are you there to support your readers? Do you provide resources? What else can you give your readers to make yourself stand out above the rest?

You are who you are

Don’t be a copycat, or someone you’re not. In the long run – trying to write in an un-natural voice or style will show through. If you’re not true to yourself, you won’t be true to your readers.

“Be who you are and say what you feel, because those who mind don’t matter and those who matter don’t mind.” Dr. Seuss

Eydie :)

We at Terra Media Marketing Group understand the importance of blogging. So, we’ve made it easy for you.

3-Page Blog? Starting at ONLY $350.00  (This 2014 price is going away on February 15, 2015. Get your blog TODAY!)

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19 Jan

Every Story Has Them

A Beginning, Middle, and an End
Every blog post has a beginning, middle and an end

You don’t have a story without it. From children’s stories to murder mysteries, news articles to glamour magazine makeup tips. Even instructions have a beginning, middle and an end. Good storytelling depends on it. Blog posts aren’t any different from all the other written materials we read on a daily basis.

Let’s take a quick look at the structure of a good  blog beginning, middle and end:

The Beginning:  Obviously, it’s the first part of the post. This is where the blogger begins to pull in her readers with an attention getting opening line and  painting a picture of the post’s subject matter, possibly solving a problem you have.  No matter what, within the first paragraph of a blog post, you’ll understand what the blogger has in store for you.

The Middle:  This is where you’ll find the meat of the blog post.  Here, the blogger will go into greater detail on the subject matter,  breaking down the information in a concise and logical order.  The middle is where all the learning happens.

The End:  The end is where the blogger will summarize what’s she’s written and possibly give you some more food for thought. She may also end with a call to action (CTA), asking you to do something – like leave a comment, sign up for her marketing email, or download a freebie.  However the blogger ends the story,  you should come out with more information than you had before.  Hopefully, the blog post solved a problem you had, or inspired you to do something new in your life.

Summary

So, when you write a blog post, remember to set the stage in the beginning, then dish out the details in the middle, and end with an overview of the post – giving your readers something more to ponder.  Easy peasy, right?  Can you see my beginning, middle, and end?

Now… go…go and blog. Write your beginning, middle, and end.  Then share your blog post with us.  Also, leave your thoughts and questions in the comment box below. We love hearing from you.

Eydie :)

We at Terra Media Marketing Group understand the importance of blogging. So, we’ve made it easy for you.

3-Page Blog? Starting at ONLY $350.00  (This 2014 price is going away on February 15, 2015. Get your blog TODAY!)

Included: Blog Page, About Page, Contact Page, Widgets, Plugins
(Plugins only available on Self-Hosted WordPress blogs.
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16 Jan

3 Blog Writing Rules of Thumb

Put yourself in their shoes
blogging tips, rules of thumb

There’s nothing worse than trying to read a blog post and you don’t understand a word they’re saying. Many bloggers think they need to use $10 words, out-of-this-world creative writing, and deep intellectual thoughts to get their point across to their readers.

When writing your blog post, put yourself in your reader’s shoes. What is it they want from you?  Are they looking for complex sentence structure with industry jargon, or are they simply looking for an easy solution to a problem they have?

Follow these simple rules of thumb, and you’ll be pleasing your blog readers enough to come back for more.

    1.  Your blog should come across as genuine and personal. Write as if you’re writing to a friend.  Share personal stories and anecdotes that show you as someone they can relate to.
    2. Use a casual, yet authoritative voice. Sure, you want to be genuine and personal, but you still need to show that you’re the expert.  Also, steer clear of weak words such as “maybe” and “I think”. These leave your reader with a sense that you’re not actually an authority.
    3. Write on a 5th grade level. This goes back to not using those $10 words. No one wants to sit with an open dictionary or thesaurus on their lap while trying to decipher your words. Keep your readers coming back by making the reading experience fun and easy. On the flip side, if you’re writing to deep intellectual thinkers – then go ahead – knock yourself out.

Who is your audience, and how do you write to them? What does your “voice” sound like? Share your thoughts and questions in the comment box below. We love hearing from you.

Eydie :)

We at Terra Media Marketing Group understand the importance of blogging. So, we’ve made it easy for you.

3-Page Blog? Starting at ONLY $350.00  (This 2014 price is going away on February 15, 2015. Get your blog TODAY!)

Included: Blog Page, About Page, Contact Page, Widgets, Plugins
(Plugins only available on Self-Hosted WordPress blogs.
Contact me for details and suggested hosting services)

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