The number on question business owners keep asking me is “Where do I get content for my blog and e-newsletter?” Well, the answer should be easy enough – you’re the expert in your industry, right? You probably have most of your content already. BUT, we all need help every now and then – so let me share an article, written by Kathryn Mahoney, over at Constant Contact.
“20 Places to Find Email Content – It’s Closer Than You Think”. See… even I need to find content to share with you…
I’ll give you a little teaser here – and then I’ll send you on over to Kathryn’s original article.
You have no idea what to fill that email template with and think about scrapping the whole thing.
DON’T DO IT!
The content you “need to succeed” is closer than you think. You just need to take a moment to look around and figure out what type of content will engage your readers and help achieve your marketing goals.
To help you get started, here are 20 places you can look to help you get the creative juices flowing:
Do you already have some valuable information on your website? Include a link to it in your email.
2. Marketing materials
Sift through flyers, brochures, sales sheets, or newsletters for bite-sized pieces of information. Curate some of this content and put it to work in your next email campaign.
3. New product literature
If you’re getting ready to launch a new product, talk about the problems the product will help your customers solve.
Click here to read the entire article - but don’t forget to come back here to leave any other suggestions.
What do you think? Does this help you out a bit? Where does YOUR content come from?