By the time you read this article, you may or may not have been exposed to the new Facebook Graph Search. What’s that, you ask? Graph Search, is the latest development from Facebook that will revolutionize the way we search for information (especially local search!). Please note that Graph Search is only available to a limited few and I am on the waiting list to be on the beta list.
Impressive, wouldn’t you say? Now, wouldn’t it be beneficial to you to be able to turn this incredible, information laden database of keywords and phrases into a powerful tool for you to more effectively find your target customers? Graph Search is going help us do just that. Search, as we know it, is going to change.
Web search as we all know it takes keywords like, “Super Bowl” and delivers to you the best search results available. Graph Search, on the other hand, will be based on combining larger and more detailed phrases such as “my friends going to the Super Bowl”. Facebook, still working along with the Bing search engine, would present you with a set of results that combines people, places, photos, and most importantly, other content that has already been shared on its site.
According to Mark Zuckerberg, “People use search engines to answer questions. But we can answer a set of questions that no one else can really answer. All those other services are indexing primarily public information, and stuff in Facebook isn’t out there in the world — it’s stuff that people share. There’s no real way to cut through the contents of what people are sharing, to fulfill big human needs about discovery, to find people you wouldn’t otherwise be connected with. And we thought we should do something about that. We’re the only service in the world that can do that.”
1. People Search
2. Photos Search
3. Places Search
4. Interests Search
According to Facebook, “You can find people based on things they’ve shared with you, including their interests and profile info. You can find photos you and your friends have posted or been tagged in. And Social Graph lets you discover places and interests like restaurants, music and influences through your friends and connections”.
Are you thinking about privacy issues? After all is said and done, you can only see what you can already see anywhere else on Facebook. But, if you are still a bit distrusting, adjust your privacy settings.
Facebook Graph Search is available in a very limited beta program for US audiences. If you would like to sign up for the beta version, follow this link: https://www.facebook.com/about/graphsearch
Do you think the new Graph Search could help your business? How would you use it?
Portions of this article were originally found on: http://bit.ly/WOIKZE