22 Jan

Facebook Launching Graph Search: Powerful Search Tool to Assist in Targeting Your Ideal Clients

Facebook Graph Search

Facebook Graph Search

By the time you read this article, you may or may not have been exposed to the new Facebook Graph Search.  What’s that, you ask? Graph Search, is the latest development from Facebook that will revolutionize the way we search for information (especially local search!).  Please note that Graph Search is only available to a limited few and I am on the waiting list to be on the beta list.

First, some new stats from Facebook.

  • Nearly 1 million new people join Facebook everyday
  • There are over 240 billion photos posted on Facebook
  • And there have been an astounding 1 trillion plus connections made between people all over the world.

Impressive, wouldn’t you say?  Now, wouldn’t it be beneficial to you to be able to turn this incredible, information laden database of keywords and phrases into a powerful tool for you to more effectively find your target customers?  Graph Search is going help us do just that. Search, as we know it, is going to change.

Graph Search is NOT going to be like Web Search

Web search as we all know it takes keywords like, “Super Bowl” and delivers to you the best search results available. Graph Search, on the other hand, will be based on combining larger and more detailed phrases such as “my friends going to the Super Bowl”. Facebook, still working along with the Bing search engine, would present you with a set of results that combines people, places, photos, and most importantly, other content that has already been shared on its site.

What does Zuckerberg have to say about Graph Search?

According to Mark Zuckerberg, “People use search engines to answer questions. But we can answer a set of questions that no one else can really answer. All those other services are indexing primarily public information, and stuff in Facebook isn’t out there in the world — it’s stuff that people share. There’s no real way to cut through the contents of what people are sharing, to fulfill big human needs about discovery, to find people you wouldn’t otherwise be connected with. And we thought we should do something about that. We’re the only service in the world that can do that.”

Let’s take a look at some example search keywords:

1.    People Search

  •  friends who live in my city
  •  people from my hometown
  •  friends who have been to Las Vegas
  •  Realtors who live in my city

2.    Photos Search

  •  photos I like
  •  photos of my friends before 2010
  •  photos of my friends taken in New York

3.    Places Search

  •  restaurants in my city
  •  business banks in my city
  •   veterinarians in my city

4.    Interests Search 

  •  music my friends like
  •  movies my friends like
  •  business journals read by CEOs

According to Facebook, “You can find people based on things they’ve shared with you, including their interests and profile info. You can find photos you and your friends have posted or been tagged in. And Social Graph lets you discover places and interests like restaurants, music and influences through your friends and connections”. 

Are you thinking about privacy issues?  After all is said and done, you can only see what you can already see anywhere else on Facebook. But, if you are still a bit distrusting, adjust your privacy settings.

  • To control who can see your current city, edit this setting in your About tab
  • To review or remove location tags, click Activity Log on your Timeline and then click “Posts You’re Tagged”.
  • As well in the Activity Log, you can review the photos you’ve shared or in which you have been tagged. Remember, photos that are untagged but not deleted can still be discovered by others on Facebook.

Facebook Graph Search is available in a very limited beta program for US audiences. If you would like to sign up for the beta version, follow this link: https://www.facebook.com/about/graphsearch

Do you think the new Graph Search could help your business? How would you use it?

Eydie :)

Portions of this article were originally found on: http://bit.ly/WOIKZE

3 thoughts on “Facebook Launching Graph Search: Powerful Search Tool to Assist in Targeting Your Ideal Clients

  1. So Eydie,
    it is a tool that categorizes and organizes your user information based on the information collected in your user database, right? and you can use it to sort out target audiences based on criteria you want to focus on? narrowing your field of focus depending on what criteria or filter you want..
    hmmm….interesting!
    :)

  2. I’d like to use it to find people who know or are interested in Sign Language.
    Another search I’d make are writers in the SoCal area.
    I’m looking forward to using this a lot. I don’t see it on my page yet. How do we access it?

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