No, you don’t, but tell me… have you ever purchased an email list? Tell me, how did that work for you? Over and over again I hear that business owners are STILL purchasing email lists. Purchasing email lists, and marketing to these unsuspecting people makes you a spammer. Plain and simple!
Why put your reputation and business at risk? Purchasing email lists are truthfully, very ineffective. You have no idea where those email addresses came from, and how the seller acquired them. The people on those purchased lists have no idea who you are and have no interest in you or your business – even though you think your business is the greatest thing since sliced bread.
A meager list of interested customers and prospects heavily outweighs a large list of people who couldn’t give a darn about you. A list built of a permission-based audience will yield you more sales than a list filled with people who will only get irritated and click your e-mail as spam. Remember, it’s always quality over quantity.
Did you know that some Email Marketing Service providers, like Constant Contact and Aweber will flag your account after only a few spam reports – if not at only one spam report? Imagine having a large list of uninterested recipients and the bulk of them start reporting you as spam. Say good-bye to your account….and any credibility you might have had.
You’re not an email spammer. So why would you even take this gamble? You business is not a race horse you’re betting on at the Kentucky Derby. You’re a legitimate business owner so let’s do this the right way.
I know you don’t want to be a spammer. So take some time and build your list the right way. Always follow email marketing best practices and you’ll remain a trusted sender. Sign up for my weekly email (upper right hand side of this page) and you’ll receive my ebook, 5 Ways to Effective Email Marketing.
What methods do you use to get permission? Share them with us using the comment box below.