Increasing Fan Engagement on Your Facebook Page
Well, these days it’s not as easy as it use to be. Facebook’s algorithms are difficult to decipher, and so it’s frustrating for so many Page users to understand the how’s and why’s of post visibility. Of course, the more fan engagement you have, the more likely Facebook will actually show your posts on your fan’s newsfeeds.
But how do you get the engagement in the first place?
If you’re posting regularly, and not getting engagement you might want to think about what you are posting. Check your insights as to which of your posts receive more activity than others. Are your image posts seeing more action? Then post more of those? If your question posts are giving you more in return, then stick with them.
Your fan base…
While building your fan base, keep in mind that you don’t really want thousand of fans just so you can build your numbers. Sure, you would love to have thousands of fans – so would I, but I’d rather have 200 fans who are interested in what I have to say rather than 1,000 fans who couldn’t care less. I truly believe that the more fans you have and the less engagement you have – you run the risk of your posts not being seen on your fan’s newsfeeds.
Is there an answer?
Of course, WHAT you post is clearly the most important piece of the Facebook algorithm. As long as you’re offering value to your fans and encouraging them to engage with questions, polls and other stimulating content, then you’re already ahead of the game. But, there can be a few more things you can do to move your fans to actually hit the Like button or, better yet, comment on your post. Social Media Examiner posted a pretty cool blog post called, 4 Fun Ways to Improve Your Facebook Engagement. Social Media Examiner states that games are an excellent way to get your fans to engage with your Page. According to the post’s author, Cas McCullough,
Using your business page timeline to feature fun social games creates community among your fans and brings them back to your page over and over again, giving them more opportunities to get to know you and your brand.
Let’s take a look at a couple of the fun ways you can engage your Facebook Page fans…
- Take Your Best Guess: Since Facebook has eased up on it’s rules for contests, it’s become easier to run a quick promotion. Using the ‘How many jelly beans are in the jar’ approach, fill up a large glass jar with something of your choice, take a picture of it, and then ask your fans to take a guess. Of course, you might want to give your fans incentive – so perhaps a prize would be in order.
- Tell a Story: I remember doing this as a kid. One of my friends would start telling a story, and the friend next to us would add another piece to the story, then the next friend, then the next friend, and so on. We’d go around quite a few times until we finished the story. It was a whole lot of fun and it was a great way to not only use our imaginations, but to get to know your friends better. You can apply the same concept to the ‘Tell a Story’ post on your Page.Check out the original post for more game ideas.
When are your fans online?
Knowing that is would be golden, right? I mean, if you knew when they were online, then there would be a better chance of them seeing your posts. After all, why post when your fans aren’t around? Well, guess what? There’s a way to find out when your fans are online, On your Page, click Insights, then Posts. Here’s what you’ll see:
According to his graph, most of my fans are online between the hours of 9:00am and 4:00pm…with 1:00pm being the highest peak. Pretty neat to know, don’t you think?
More engagement strategies
- Another way to get your fans engaged is to post a call to action. It could be as simple as “Please leave your comment below”, or “To get my new ebook, sign up to receive my free e-newsletter”. How about, “Watch this video to get more detailed information”. Give it a shot, then come back and tell me how it worked for you. Or have you already used calls to action successfully? Share which ones worked best for you in the comment box below.
- Make sure you’re engaging with other Pages as well. As your Page, comment on the Pages you’ve Liked, and offer value to their posts. Answer THEIR questions, participate in THEIR contests, etc.
- Promote your Facebook posts on Twitter and LinkedIn. Encourage your Followers and Network Connections to mosey on over to your Facebook Page.
There is so much more you could do to get Facebook to recognize you and make you more visible on your fan’s newsfeeds. Thinking outside of the proverbial box will help you attract more attention. Always, however, keeping in mind that it’s quality posts that counts.
What strategies have you used to increase engagement on your Page? Please take a moment to share your success tips.